Font for Logo
Font for Logo
Out of context: Reply #7
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- matski3
It's perfectly fine to have a logo mark and logotype lockup.
I like your Avenir version the best - my only advice would be to make "Graphic Arts" all capitals. Using caps and capital case together looks awkward, keeping it all caps keeps uniformity and balance, there is already a hierarchy with size and weight of font.
I disagree with imbecile that Graphic Arts is "superfluous" - it's not. It tells people what you do/what you are about. Unless you are a celebrity, and everybody knows your name and what you do, it's good to let people know what you do!