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Out of context: Reply #68605
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- fate1
^ The identity itself is very bare bones.
The abstract shapes are totally meaningless and might as well be some shit you buy to decorate your very 1st studio apartment on Society6.com, right above the potted succulent plant you'll eventually let whither away and die.
It's a "colorful abstract" treatment that's very trendy right now but will be ditched in a year or so.
I see no real design thinking, nothing that lends itself to a campaign or brand activation or anything novel whatsoever.
- Totally, completely forgettable.fate
- lolNBQ00
- The ever-evolving patterns and colours of each block-shape animate in tandem with the fine technical lines that surround and manipulate their form.fate
- This results in illustrative visuals that provide a sense of tangibility to the real-time, continuous flow of data that fuels Cytora’s deep-tech processes.fate
- In other words: bullshit, bullshit, bullshit. We like pretty colors.fate
- IBM did it way better for the blockchain business https://athleticsnyc…monospaced
- I think you're being a bit harsh though. So much of design is pretty colors and bullshit. Why isn't "it looks great" good enough? Who cares if it changes?monospaced
- I don't even disagree with you on most of what you said, except that there was no design thinking. Perhaps just not "enough"monospaced
- Because "it looks great" doesn't give you much mileage. It's the bare minimum, like getting dressed in the morning.fate
- Though I am typing this naked right now, so take what I say with a grain of salt...fate
- Soz I'm with fate. It's AI and risk - no immediate visual property but conceptually really interesting. This is just post-rationalised on-trend prettiness.MrT
- I’m not against fate.monospaced