Designer help/opinion
Designer help/opinion
Out of context: Reply #19
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- shapesalad0
Sometimes the message within a design/illustration is enough, and the actual artwork kinda doesn't matter. Sure it needs to be in the ballpark, but the average audience, if the product/service is right, aren't going to care too much if it looks nice. Sad but true.
I'd say the illustration you posted above ^ probably works for the audience. Your boss probably doesn't want to waste more money on it when it's in the ballpark. It's probably something that he'll come back to later to update and spend more money on.
If the illustration had a bright background colour and better more readable type, then it's enough. Actually the type is the worse part of it, but the content of the typography is fine. The focus is to get the audience to read that.
- that square all caps font is 10000x worse than the illustration.shapesalad