How hands on

Out of context: Reply #6

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  • kona0

    A CD should absolutely be involved in the beginning and help drive the overall creative direction of the project. They should be able to communicate the clients goals and vision to the designers and from there, provide a clear direction and general destination of where the end result should be.

    However, how clear the end destination should be kind of depends on the designer.

    I had a very Sr Designer who would present 3-5 concepts during the design phase. I'd ask him to talk me through each and with his personality and work style, he needed me to be explicit in my creative direction and feedback, as well as explicit with the exact destination I needed his creative to be. Do - exactly - this, remove that, increase this... he needed that.

    On the flip side, I had an equally very Sr Designer who would present 3-5 concepts during the design phase, and I'd ask her to talk me though, then ask her which she preferred and why. From there, I'd give her general direction and feedback which is what she personally needed as she still felt she had enough direction, but not too much where she didn't feel like she was able to be creative.

    shapesalad, sounds like your CD suuuuuucks

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