How hands on
How hands on
Out of context: Reply #5
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- Continuity0
Well, let's define 'hands-on'. I've always interpreted it to mean 'does the actual conceptual and execution work'.
When I'm working, I tend to be hands-off, which is to say: I brief the copywriters and ADs, have an initial brain-storming with them, then I leave them to develop, refine, and execute, always being available for questions, inspiration, when they're stuck, and — of course — scheduled review and feedback rounds on the work.
If the creative team is really in the shit on a campaign, then I'll jump in and do moodboards, headlines, art direction, and design on an executional level to help them out, if they need it. Mostly during pitches.
However, I do prefer supervising photo and film shoots myself (I'm a bit greedy that way).
- To me, hands-on != hovering or micromanaging.
Hovering and micromanaging = cunty.Continuity
- To me, hands-on != hovering or micromanaging.