How hands on

Out of context: Reply #4

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  • clearThoughts0

    As a Creative Director I used to be very hands on, then was told to be less hands on. So that I could think strategically and manage people.

    Most recently on my last 2 freelance jobs as CD, I was told I was not being hands on enough. And should be working more on design.

    I also realise there is a difference between the UK and the US. A CD in the US seems to be more of a Senior Design/ Art Director in London.

    I think it's all essentially based on previous Creative Directors people have worked with. So it's really confusing.

    I'm interested to hear how other people approach this.

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