How hands on
Out of context: Reply #3
- Started
- Last post
- 11 Responses
- shapesalad1
I've never worked for a CD that has set a creative direction from the start of the project. Which I find so annoying. Surely a creative director should sit down with a piece of paper, engage some brain cells, do some research and figure out the 'creative direction'. Sell that to client. Then brief designers. The result = everyone happy.
Instead I find it works like this:
CD does nothing, all take and hanging out at soho house drinking with clients. Gives verbal light briefing to designers "we want something like this, like that, bit of this..etc" Designers going on nothing substantial start fleshing out a design as best they can. CD starts hovering and tweaking. Or see's the design and says change it completely... this continues until finally the CD is happy. Now, finally the design, the vision, is shared with the client, who understandably is a bit taken aback as hasn't been walked towards this design. Then follows lots of client amends - essentially undoing the CD's tweaks - until client is happy.
- *all talkshapesalad
- < this is the experience of working for Ad agencies in London.shapesalad
- You speak the gospel, shapesalad. However, if a CD tells designers exactly what to do, how do designers learn or develop?matski
- ^ So, get rid of CD. Designers can handle it. Where to draw the line right? Designers have creative and brains.shapesalad
- Problem is designers are kept at desk, not in the meetings loop, don't know the conversations with client, so can't be creative and work on a solution.shapesalad
- Either make the CD a designer and then get all designers involved from the start with clients. Or CD dictates the creative, designers are just technicians.shapesalad