VR Shit
Out of context: Reply #8
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To further expand on my cynicism in the notes in the previous post:
An agency I worked at in Berlin a couple of years ago, two of the ECDs has this idea for the awards shows (known in the German agency scene as 'gold ideas'), and wanted me to work on the execution.
The idea was for one of the big German car brands (client of ours), and they wanted to somehow tie in to the fact Homeland had been filmed there for a few episodes.
So, my ECDs — in all of their ECD wisdom — decided that they would have a VR 'test drive' of one of this particular car brand's new models, in which one of the cast from the show would sit in the passenger seat with you, and the 'test drive' would be in the form of a car chase through Berlin from a thriller, full of explosions, black helicopters, automatic weapons, and all of this.
Yeah. Still with me?
Then, the virtual cherry on top of this over-wrought turd?
The poor user who subscribes to the brand's monthly mail-out would have to subject themselves to this thing using Google Cardboard (!!!), which they would receive along with the mail-out.
Ugh.
Fucking Christ.
All of this to *try* and sell a car.
(Which, I have a on good authority, is a piece of shit anyway.)
Thankfully, *thankfully*, the client rolled her eyes and effectively told them to fuck off.
(They presented the idea to the client, despite our CCO thinking is was utter shit, and didn't want them to present it.)
- I really need to spell- and grammar-check.Continuity
- I hear ya. I am selling it because clients want it, but I caution them about how much it really helps sell their products.formed
- We had QuicktimeVR ages ago, Flash 360 stuff, etc. Granted, hmd's are "cooler" and more immersive, but it's a lot of the same stuff with slightly better hardwaformed
- I'd venture to say that banner ads — with their notoriously low click rates — would still shift more product than an over-wrought VR thing would.Continuity
- it's not a terrible idea. Although maybe just a car scene and youre the passenger and the star of the show drives and narrates. Sounds good to medocpoz
- Sounds very expensive.monospaced
- Horribly expensive.
You can imagine the client's reaction.Continuity - yeah, but it would be quite a thrill.docpoz
- might as well get michael baydocpoz