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if this were a permanent rebrand, it'd be the worst rebranding idea ever.
BUT judging from the countdown on the website, I'm guessing this is a temporary promotion for a number of bacon-wrapped items.
many moons ago I worked at an ihop and every season they have new promotional items like "tropical pancakes" or "stuffed french toast" that they cycle in and out.
Dine Brand Foods, their parent company, has seen their stock drop from $80 - $64 in 2 months so...