Ad of the day
Ad of the day
Out of context: Reply #92
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"In 1990, Paul Cowan, a Saatchi & Saatchi junior executive decided that his new struggling firm, Saatchi & Saatchi should be the first to advertise over the wall. With the little money they saved up, they made a risky decision to put their advertisement on the wall.
The point of the ad, was for those to associate this new advertising agency with individualism and freedom of consumption. That the agency and the products it advertises, are as brave and courageous, as those who have endured the war. An ad that had those who read it, relate to it almost instantaneously.
This big ambitious statement, sparked the beginning of Saatchi & Saatchis’ immortality. It is now one of the biggest advertising agencies in the world."