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Out of context: Reply #170
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https://en.wikipedia.org/wiki/Sm…
Smile mask syndrome
Smile mask syndrome (Japanese: スマイル仮面症候群 Hepburn: sumairu kamen shōkōgun), abbreviated SMS, is a psychological disorder proposed by professor Makoto Natsume of Osaka Shoin Women's University, in which subjects develop depression and physical illness as a result of prolonged, unnatural smiling.[1] Natsume proposed the disorder after counselling students from the university in his practice and noticing that a number of students had spent so much time faking their smiles that they were unaware that they were smiling even while relating stressful or upsetting experiences to him. Natsume attributes this to the great importance placed on smiling in the Japanese service industry, particularly for young women.[2]