Out of context: Reply #17

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  • shellie0

    I work around a lot of influencers, influencer based companies and also more traditional celebrities (actors, comedians and musicians). The one thing I can say is social media fame is not for everyone. People should really think about that more carefully. Even if you can handle the really well planned and executed content tsunami you'd need too keep up to stay relevant in the space, ego management is often an unforseen obstacle for most who find success. Just look at Adam Blampied from whatculture.

    I think the first question you should answer for yourself is why you want to be famous so bad, albeit, social media famous enough to justify being paid for your influence.

    i predict a more growing trend will be influencers being far more accountable for actualizing their worth to keep control of their careers. Do your numbers really convert to sales, tickets sold, books sold, merch sold? How do they convert? id be interested I seeing analytics and case studies for past campaigns or perhaps a one sheet. I'd need to know the number before I spend a dime. Ive seen first hand the work of influencers will a milli+ followers that turned out to be 100% worthless when it came to influencing actual dollars being spent. The industry is a bit of a bubble and there was some wild money thrown around for a while but that is slowing down.

    A new trend is Youtube stars scoring legit record contacts now even though they may not or barely make music. Sure, 35-100k sound sexciting but outta actually terrible for 5-6 albums including the options and partucipation in any other dollar you make elsewhere during that term. that's a 10-15 year contract if everything goes perfectly, and forever if it's a disaster. Influencers have their built in audiences which is less of a risk and cheaper on the development side for a label -- I get it. But, that's going to produce a lot of flash in the pan, trendy shit that will not last and the music industry does not care. If the influencer can't deliver record/merch sales, touring and ancillary income, investments are these influencers will bust but they will also be stuck in a reduculous 360° record contract. These record companies are going to juice what they can out of these kids for a few years but never release all their albums under the contract binding them forever. This is not a new trick but it's new to all these kids. If they fall off and happen to reignite interest, they record company can benefit without investing another dime ever. The "musician" would be essentially "shelved"

    Huge youtube channels and networks actually sign talent to craaaazy contracts as well. I'd read through a few of those. People can be so thirsty especially on the smaller side of the influencer pool and essentially sign away everything they created -- they can get themselves into a lot of foolish situations when leveraging their noteability.

    If you're serious, like anyone else in the entertainment business you should really get a manager and a lawyer that specialize I the vertical you are chasing once you get a little traction. These are all people who will eat off your checks but will be more personally invested in the trajectory of your career in and in hunting down new money for you while you focus on content. be careful with managers who've signed like 50 clients. A large percentage of them are being neglected.

    • guh, reading typos feel like driving over a pothole. you all know what I'm saying though.shellie
    • I kinda see what you're talking about here as a different beast from "influencers" but I understand the correlation. I think of it less as a person with a...ben_
    • talent trying to push that via social media as someone with an interest or hobby (say latté art or crossfit) trying to leverage a following into a career...ben_
    • the cringe-y thing is when companies glom onto 5-10 of these people giving them basically the same platform as a HSN goofball, but it's "authentic".ben_
    • that's what im talking about tho. for instance one of my friends is now a yoga influencer. has over 100k followers on Instagram. tours now. does paid workshops.shellie
    • she's big which that yes, she needs a manager and a lawyer now. she really does.shellie

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