UX jobs boring as shit

Out of context: Reply #20

  • Started
  • Last post
  • 36 Responses
  • zarkonite0

    @mg33 I have a different take on what's going. I don't think it's a growing pains type of scenario, I think we're really being taken over by cost reduction and we need to start showing value to the bean counters or we're all fucked.

    Let's compare the type of creativity on the web to TV advertising. Most TV ads end up being marketing more than advertising, it's not very convincing or well done but it gets the information across. Just like a data driven, UX standardized website. The goal is to have your target audience "activate" and "convert"... There is however some room for more attention grabbing TV, it's rarely done because getting good creative out is like running in a minefield (unless you have the rare opportunity of having a client come to you just for that) but I think that we could still do the same with the web, we just need to sell it better (re: bonseff's post about getting shotdown over the phone, that shit doesn't happen with a real creative director in the room)... especially now that the general population is way more saavy, the cost of production is down and there are tonnes of new ways (media) to drive to a microsite or any other kind of creative execution.

    • Guess I am not a real creative director. BURN!BonSeff
    • Check the conversion rates from most 'microsites' and get back to me.
      sincerely,
      saavy public
      BonSeff

View thread