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Out of context: Reply #65887
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- OP310
I just got into a debate with a product manager who insists we use Apple's proprietary typeface over our brand typeface for a recent iOS app redesign. He's also proposing that the typeface be different for the Android version as well. I'm pushing back, but has this become standard practice? I hate not following brand guidelines across our digital products.
- Engaging in similar discussions here. The PM and Devs really want to use the typeface because it's easier on them.kona
- It seems to have boiled down to who wears the pants in the organization. Devs are winning a lot of the time it seems...MondoMorphic
- Is there an issue w/the branded font rendering properly across various platforms? I can only think it would be a tech reason to avoid branded fonts...PonyBoy
- ...outside of that your PM's head is parked up their butt. :)PonyBoy
- the main excuse i'm getting is that it's easier for "the user"OP31
- Main reason: Developer laziness.
Second reason: Issue w/fonts rendering properly across platforms.PonyBoy - The font is perfectly fine across platforms. Its not even the devs that are making it an issue. Its the product manager, who just happens to be a VP.OP31
- trials and tribulations of in-house corporate politics really.OP31
- ah... so your VP is lazy :)PonyBoy
- Easier because???? It loads fast, or because what?Maaku
- He may secretly hate that font!Maaku
- Easier b/c the user will recognize the font since its found throughout iOS. Design is slowly taking a backseat in the product world IMOOP31
- Our devs won't load resized images for responsive and it took me 1.5 years get them to use svg.Hayoth
- And they have no idea what to do with retina images.Hayoth
- User testing will give you an answer about who's right and wrong. Neither of you are "the user".microkorg
- Using brand fonts is a pain in the ass because most of them are shit. Legal issues too, sometimes.mekk