Where design is going?
Where design is going?
Out of context: Reply #18
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- i_monk1
A lot of production work could easily be replaced by AI/automation taking prepared elements and following some simple rules to compose ads. The web has already surrendered to templates and the next step is feeding content into software to populate those templates without much human input. Fonts are being designed by AI using existing typefaces as seeds. Neural networks could start encroaching on creative direction too. Copywriting is already formulaic ("At __$companyname_ we believe __$value__, that's why we __$USP__.") and could be done by sophisticated Markov software.