Where design is going?

Out of context: Reply #17

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    As pointed out above, data combined with design, design that can be proven to drive data, etc. I just read a bunch about the consolidation with large ad agencies buying up small boutique design firms. This way they can have "cool" designers but back it all up with superior data and a full spectrum of services that can reach across the world.

    I think it'll be interesting to see how much "data" means more money. I am fairly naive on the subject and should be learning more about it...just in case people want to paste links :-)

    • What about companies that don't have data?Hayoth

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