R.I.P. American Apparel

Out of context: Reply #4

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  • shellie0

    IDK what their profit margin breakdowns looked like, but it always seemed ridiculously overpriced for staple pieces. The locations in which soft goods are made services a tiny market that cares (people obsessed with Made in USA and even smaller Made in LA). The rest are concerned about their budget, and how the hell they're going to get a reasonably priced pullover. I never really got how it would work long term after the buzz of young hipsters with disposable incomes wore off and they were left holding all those brick and mortar stores.

    In the screen printing world, you know if you're using American Apparel it would eat a dick softening bite into your profit margin come retail time. But, you could at least say "it's American Apparel" until that stopped swaying buyers.

    shellie 0Permalink
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    • in regards of the retail comment, it only eats into your profit margin if you don't price accordingly, there are plenty of known brands out there still using AAMiguex
    • besides that, is still in the top 5 choices for top quality blanks, regardless of trendy people liking or not, quality is still top notchMiguex
    • I print band merch. Anything priced over $30 is a no go. But on my prev post i replied re blanks. I chemically prices them. Turns out better than AA or knock ofshellie
    • *processshellie
    • Im also behind the merch table often so I'm selling hand to hand. Just speaking on my experience.shellie
    • There was also the market of ppl who wanted just plain clothes in specific colors for outfits and costumes.sarahfailin
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