Logo Pricing

Out of context: Reply #28

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  • showpony2

    real talk? too many designers are just decorating these days. they forget that design is a verb more than it's a noun.

    form follows function. when i was younger, i was obsessed with form (still love it, obviously). but the older i get, i realize that defining the role of the work — i.e. the function — is way harder. and frankly, more valuable.

    everything is commodified these days, but the verb of design can't be. design thinking leads to better questions and unexpected solutions. design thinking makes you valuable. downloading DIN and typing the business' name isn't.

    • This is the gap I am really interested in - between the $500 and $50k logo - how you bring that value to the table (and convince a client to spend $50k)formed

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