Logo Pricing
Out of context: Reply #24
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- showpony1
if you're a local coffee shop and you just need a logo on your door, that's obviously way different than a more complex business.
in terms of raw design hours, i've found that most AGENCIES are around 350 hours — again, DESIGN only. this includes two designers in the beginning providing three options. once a direction is picked, they'll take it to completion, including a (light) standards manual (scale considerations, color standards, spacing rules etc.). that 350 hours would also include CD oversight.
if you're working with a proper agency, you probably need to add 10% or so on top of that for account services/project management etc.
one of the biggest reasons for the range also is that often a "design my logo" request is only part of the real ask. do you know your brand (pyramid, archetypes, voice/tone etc.)? do you have your positioning? do you have a real brief? are there multiple stakeholders that i'll need to meet with to get this thing approved? i can go on and on, but it's usually not as simple as a coffee mug "logo" on a piece of glass.
- Yup. I've been burned a couple times with flat rates that would have been many times more had they been hourly because of this stuff.monospaced
- I typically break contract up into 3 phases with 1/3 deposit upfront. If client doesn't get past phase 1 in the agreed timeframe then we readdress terms...whatthefunk
- this way if we have to part ways I've been paid and client doesn't feel burned. Plus, if they get litigious, expectation damages come into play and protects mewhatthefunk
- Yup. I do that too. Clearly outline rates for each stage and cost of scope creep. Works very well.monospaced
- You guys are fancy :-) . Thanks!formed
- Wait, so you put that at, what $50k?formed
- What could possibly take 350 hours?********
- @mono... Do the same thing with phases. Payment is linking to defined deliverables. SOW has to be tight.showpony
- @freedom... 350 hours... Dude, try working on an ID for a Fortune 500 company for less than that.showpony
- I'm way fast as a designer, but a). rigor takes time and b). dealing with corporate beurocracy is no joke. Time. Suck.showpony
- I think those are fair hours for large Corp.Hayoth