Logo Pricing
Logo Pricing
Out of context: Reply #22
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- showpony0
hourly rate x number of hours required to complete = base price
if you get $1000 after doing the above math, you're doing it wrong.
beyond the base price of time and materials as stated above, you also have to account for licensing. licensing and rights is where you protect yourself. i'm sure you've heard how the nike logo cost $600? we all know that can't be fair, and it's not. licensing is how this is made fair.
if the client wants rights in perpetuity, they have to pay more for that. when it comes to licensing, there are a million factors at play — industry, size of company, number of impressions, types of usage etc. etc. etc. google logo licensing contracts, and you'll find tons of resources.
hope this is helpful.
- Thanks, but I stay away from licensing issues. Keep the copyright, grant unlimited usage, one fee keeps it all simple. Obviously depends on the client.formed
- totally.showpony
- I can't imagine telling a client it costs extra to use the logo longer.monospaced
- @mono... again, it would totally depend on the industry and size of company... a lot of fortune 100 procurement teams bring up usage before i do. very normal.showpony
- interestingmonospaced