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Out of context: Reply #12
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- Bozilla0
Bobby,
Your work is nice however as a fellow creative professional I have to point out some of the bad things about your site. Please do not take this as criticism but as a friendly advice/suggestion. You are not the only one to overlook aspects of your work presentation to existing or potential clients. I've noticed this in a quite a few other web portfolios as well. The problem that I notice is that your work/portfolio pieces are rather small and not visible enough. Don't forget that a potential client comes to your site, first and foremost to check out the quality of your work, thus it should be the most visible thing on your site. Having the details and whole visual feel of previous projects/case studies will allow them to notice the quality right away. Don't forget usually people who come to your site (by reference, business card or a word of mouth) often don't have too much time to read about the process or anything else. They already assume you have that. Another thing which is very important is to give them short explanation on how that particular design brought more business or achieved more tangible results for your previous clients and of course client's occupation/industry. This is what they look the most. Don't forget showing clients your great design skills, your reliability and how you achieved results will make them click that contact button.
The best way to improve on these matters is for you to pinpoint your target clientele and put yourself in their position. How much time they have? What is it that they need to see the most? What's the most important thing for their business when it comes to design?Also, keep in mind that even if you work alone, you should always show yourself as a bigger company. If asked, don't lie to clients; say you are working alone but that you have a team of people who step in on occasion. Wording in portfolio is equally important as the work itself.
Once again, the overall design of the site is nice and clean, but you need to show your work in a much better/bigger way and be more descriptive. Also, take out the words EMPTY from portfolio icons because they give away that "I don't have enough pieces" feel. Just use a simple cross or something to show them icons without images.
Hope this helps.
Best,
Boz