religion
Out of context: Reply #1810
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- pablo280
"In the consumer package, there is one object finer, more precious and more dazzling than any other--and even more laden with connotations than the automobile, in spite of the fact that that
encapsulates them all. That object is the BODY. Its `rediscovery', in a spirit of physical and sexual liberation, after a millennial age of puritanism; its omnipresence (specifically the omnipresence of
the female body) in advertising, fashion and mass culture; the hygienic, dietetic, therapeutic cult which surrounds it, the obsession with youth, elegance, virility/femininity, treatments and regimes, and the sacrificial practices attaching to it all bear witness to the fact that the body has today become an object of salvation. It has literally taken over that moral and ideological function from the soul."
- Jean Baudrillard - The Consumer Society: Myths and Structures