Who buys the font?

Out of context: Reply #4

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  • ESKEMA0

    Really depends on the project, but in our case, we have subscriptions on fonts.com and typography.com. If the job doesn't require a specific font, then we search in those to see what is already available for us to use. In the cases were the project requires a specific font ( due to branding, etc) we tend to buy it if it isn't available on those platforms and charge it to the client. Most fonts with the buying option are limited to a single domain/ project so we can't really reuse it anyway..

    • You can still charge something to the client if you use something from the subscription, that keeps your costs downESKEMA

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