Scary Cool Tech Thread
Out of context: Reply #541
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Scary Uncool Tech.
At the moment, facial recognition technology is used mostly for security. But its developers are selling it to retail stores, which would be able to recognize customers, not just shoplifters.
Pierre Racz, CEO of Montreal's Genetec, attends a Las Vegas trade show to demonstrate his company's facial recognition software. At the Genetec booth, his colleague takes my picture and enters my name into the database.When I walk past the camera, the computer instantly flags me and displays my name.
Racz says companies use this technology to analyze shoppers' behaviour: where they go, what grabs their attention.
"It lets them understand the demographics of the shopper, the dwell time of the shopper," Racz says. "So is the shopper interested in a given display, and is this shopper a male or a female?"
Racz says you don't have to worry about your privacy, because the computer will be able to recognize you, but no one else will.
- Yeah,"just the computer", nothing to fear here...Maaku
- i think when i am shopping i'm mostly attracted to perverse, idiotic and gaudy ridiculousness that i never buy. i just spend more time looking at it.sarahfailin
- http://churchix.com/…detritus