mark or logotype?

Out of context: Reply #3

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    Depends what/whom it is your doing?, A marque is a pictorial or abstract symbol, that is created to transend the barriers of language and it will ultimatley become memorable to the brand
    ie] nike swoosh.

    But with the amount of visual information/clutter we are exposed to every day, do you think it is asking too much of people to try and remember a new symbol.

    ...Just read that back to myself, a bit full on for this time of night!

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