Presenting Tagines / Positioning Statements
Out of context: Reply #9
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- BaskerviIle2
ok, but seriously. If you are presenting two options for taglines to a client, then don't confuse the decision they are making with 'interesting visuals'.
The job in hand is to choose Option 1 or Option 2. Show the taglines on their own (or at the bottom of a positioning statement) and let them be judged on their content.Then, if need be, show an example of how the tagline might look in the real world (eg locked-up to their logo).
I'm a believer in keep the client focused on the task in hand. If the conversation is not about visual designs, then don't show any. If work is still in early development, then present as sketches, not polished visuals etc.
The way you present work communicates quite a bit about what the clients is expected to do next.