verizon logo
verizon logo
Out of context: Reply #49
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But she didn't design it
"Verizon is trying to communicate simplicity, reliability and focus on the customer," said Michael Bierut, partner and designer at Pentagram, the shop that designed the new logo."The logo they came up with 15 years ago is complicated, and is used inconsistently."
Mr. Bierut said the new look was designed the way it was so that it could be simply reproduced on large and small scales, online, on trucks, in print and everywhere else. The new look will be accompanied by a new tone of voice from Verizon, and the goal is to have a friendlier and livelier appearance.