verizon logo
Out of context: Reply #48
- Started
- Last post
- 49 Responses
- 20020
PAULA SCHER got her wish on designing the Verizon logo
"I wish I had designed the Verizon logo because I hate it so much. I hate it because it doesn't have much respect for its audience. The hyperactive "z" is supposed to connote energy and, I assume, connectivity. The poor "z" was so afraid that its public wouldn't notice that it was energetic, that it went out and got all dressed up in red and added a lengthy gradation on its exaggerated lower stroke. But that wasn't enough. The poor thing has to wear a big red check mark for a hat. Why? Doesn't it know that it's overdressed?
The whole design looks like it was the result of a pile of indecisive internal meetings where an enormous committee ran rampant, suggesting interventions that would make the logo look active. What a shame. I like Verizon as a company more than AT&T, who invariably jack-up my iPhone bill. Verizon deserves a smarter logo."