Getting older and working in design
Out of context: Reply #71
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- slappy0
My plan to stay relevant is to slowly move out of design and into more of a producer role. Its fairly straight forward for me as I'm a digital designer.
As the web is maturing, its becoming clear that good websites require good planning and great content. Therefore the designers role is moving from design and front end dev into a much more interesting place. Audience research, content planning, art direction, design, project management, online marketing and social strategy.
I know this sounds really boring but what this translates to is time to do the job properly, getting to know your market by sending out surveys (social), interviewing stakeholders, and writing a kickass creative brief/functional spec.
Then planning and finding talent, producing photoshoots, briefing the copywriters, planning and art directing videos, working with 3D visualisation artists, meeting with SEO and online marketing partners, finding/quoting with developers, forging relationships with other creatives.
This type of role requires experience and is suited to older designers who know the business. Rather than being one piece of the puzzle, design the puzzle and choose the pieces.