Flash ad-supported internet
Out of context: Reply #7
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- fyoucher11
Neh, still do a ton of Flash banners. Hasn't slowed down one bit. If anything, there's more work. HTML5 just has too many restrictions and takes too long to produce when you compare to the turnaround for Flash. That ain't gonna change anytime soon. Just contracted out a 15k-40k-40k expandable banner for DoubleClick. It was complete shit compared to the Flash version at the same specs. Come to think about it, I've never seen a good HTML banner. Most sites still don't allow for the extra file size either. Some are allowing the extra file size but an overwhelming majority don't. It will at some point, but I think technology in general will change so much that it'll be completely different by the time that happens, especially when bandwidth and speed isn't a concern anymore.
Display ads won't die out. The web of today in general (web sites and shit) will probably die out before that happens. Advertising isn't going anywhere, sites make too much loot with it and there are too many companies with big budgets for it. I believe there will be entire new medium for the internet at some point once TV and all your devices being merging to the point where it all begins to feel like one medium -- more like TV but interactive in a way that's nothing like how we interact today (think Minority Report type shit). 18 years ago, I can remember thinking one day we'll be able to watch TV on the internet, and that sounded ridiculous. I know what I said sounds ridiculous, but technology is mind-blowing these days.
That's not to say Flash won't die out completely at some point in the near future, it certainly will -- it makes sense to. HTML5 IS a better path. But until then, gotoAndPlay(my-nutz)