Designer Lies
Out of context: Reply #17
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- p---m1
A 1% or 2% shift in completion can be worth millions of dollars a year for companies. Good user experience designers / architects / whatever are worth a lot of money because they make a lot of money for their clients.
Getting the funnel right is and should be the number 1 priority for any business that exists to make money on the internet. And as painful as it might be for visual designers, a nice typeface is far less important to a user than being asked the right question at the right time.
My work straddles both disciplines, and brand guidelines and 'good design' is often in tension with the learnings from extensive UX work (interviews, testing etc). But being a good designer is about finding that balance. Dismissing UX completely only betrays your own ignorance.
And if they all really do suck - maybe you should try putting better teams together, or suggesting your employers do.
- The trouble with the last part is when it's on the client side.jtb26