Apple
Out of context: Reply #707
- Started
- Last post
- 3,884 Responses
- Miguex0
10k for a watch?
From a marketing perspective I think it's great. You have to understand that the days of apple being a tool aimed at creative professionals is long gone since the introduction of the iphone. Nowadays it's more like a fashion accessory. Think about it.. the macbook air is proof of that.The high price tag is attractive to some consumers purely as a status symbol. The same people that buy bottle service with sparkles at a club will be all over this. You wear it on your wrist, is like in the old days when people paid attention to a nice big watch on the wrist, they would even pair it with clothing. Today people don't wear watches as much, because we all carry a phone in our pocket.
I think they are out to change that, they want to bring the "expensive wrist accessory" back to new generations.
What does the phone look like?
what does it do?
does it bring something new to the table?all of these questions are pointless. this is a marketing strategy, and I think it will work.
- "since the introduction of the iPod, sorryMiguex
- Absolutely. Funny thing is that this is exactly what apple said they wanted to do with it.monospaced
- yup. It remains to be seen if they can move forward as a "fashion" company. So far, the answer is "yes".formed
- Is it luxury enough though? Give me a $10k Swiss watch any day - it won't require charging or a phone and I have a million models / style to choose from.fadein11
- models/styles to choose from.fadein11
- I do not think any wrist computer screen will ever replace a true piece of fine clockwork craftsmanshipmonospaced