Where is the good work? Is everything shit?

Out of context: Reply #3

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  • formed0

    Have you looked around you? Most everything creative kinda sucks - cars, architecture, industrial design, etc., etc. It takes a nice culmination of project, client and budget to get a great design done. Much of the drive to do your own thing is you can control some of the variables, at least a little. Also why many companies enter competitions and to design exercises/marketing efforts w/ o a client (or put more time into a potentially good project that exceeds the budget, that's what I tend to do - assign a marketing valuation to something and invest more to make it better).
    Every company is also only gong to show their best work, which leaves most to be forgotten. I only use a small percentage for marketing or presentation pieces.

    Luck is also a part of it, but we can't really control that.

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