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Out of context: Reply #23

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  • Peter0

    > I always wonder why car companies show off these hyper-designed concept cars. Is it to show off how creative and innovative they are or maybe to get media attention on their brand. They never see the light of day at at least not that I can tell. Maybe MS is doing the same thing. Showing off their ability to create a new product or idea but all it shows is their inability to execute the plan.

    Inability?

    I protest that.
    Protest I say.

    Since we all love to hate MS how about a look at some paralells with other industries.

    Fashion.

    I'm not a big fashion guy, but without really being into it I can tell that the crazier stuff you see on the catwalk is *gasp* not really made to be worn anywhere but there.

    It's probably made for the reason you mentioned: showcasing creativity and innovation. But not necessarily as some sort of show of might; these (kinda hideous) creations aren't necesserily made but are there to gauge- and possibly even create interest. Trends can spring from it.

    How about something closer to home...

    For graphic designers in the late 90ies you sort of -had to- have one part of your site dubbed "experimental design". Scripts running amok, or a 200+ layered psd, whatever you had.

    You might have wanted that sort of design happening in your next project, but I think you knew damn well it wasn't really viable in most cases.

    Still you did it.
    You fucked around with those experimental designs.
    And gosh dammit you loved it.

    The collective effort sparked some trends and adaptation, but really, you were happy either way.

    People have been experimenting with future vision and plain fucking-aroundary forever. These robots weren't necesserily produced, or even sought out to be produced. They're imagining the future much on the same premise:

    ...but getting back to MS.

    This is not their first future-vision product nor is it their last.
    It's out out there. I'm happy they're tossing out ideas, activly gauging the market, creating trends and (perhaps inadvertently) generally pushing things forward.

    The same as those crazy fashion peeps. Or those 90ies graphic designers, those dinosaurs. Would you call the people them inabled too?

    I do think we agree on one thing: at any large company you'll have commities and other groups that will completely destroy a concept destined for production. It's the achilles heel, it's where smaller companies have an advantage, but now I'm ranting.

    Anyways, that may be why some products turns out like shit, and I think that's what you're really complaining about.

    Final note: it's not just MS, but has probably happened with something out of your favorite companies too.

    Peter 0Permalink
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