less is more web design

Out of context: Reply #11

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    http://www.scp.co.uk/

    This is a brilliant example of alot of content/product handled in a simple and restraining manner. The approach should reflect the experience of perhaps visiting an actual store, so bombarding the customer will only scare them off.

    I believe in a reductionist approach to design, the "white space" I believe gives people time think and absorb the information, thus making the experience memorable, and ultimatley a sale more likely.

    Good luck, I think we all know that clients can be wankers :)

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