Google Inbox

Out of context: Reply #17

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  • imagineallthepeople0

    .
    "To coincide with Inbox’s announcement, we created a film that introduces it to the world. Inbox is the biggest rethink of email since Gmail, and it’s a big step for the Gmail team, too. Who better to introduce Inbox to the world than the people who created it? The film’s story is housed in an email from the team at Gmail, to the world. We show the role that email plays in our lives today and introduce Inbox’s unique benefits that help you get things done and get back to life.

    Directed by our very own, Jon+Torey, we shot across LA and NY to capture a range of real people in real scenarios.

    We wanted our film to maintain energy all the way through while portraying the spirit of the product at a meta level. Once Inbox is introduced in the film, the tempo and technique begin to pick-up and mirror the way the product works in your life."

    http://www.b-reel.com/projects/d…

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