MLS rebrands

Out of context: Reply #17

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  • OSFA0

    I see what you mean, BUT, still doesn't make sense.

    Let's just say that there's a game tomorrow. NYC Red Bulls vs. Portland Timbers. For broadcast, do you use NY colors? Portland? For stadium materials, do you use NY's colors on collateral and advertising? But, at the same time, you have the 'original' version present at stadium, scoreboard, etc. You know what I mean?

    It's a big fucking mess. They probably saw other brands like AirBnB logo adaptations and thought "hey, that's pretty neat. We should do the same..."

    • The individual crests wouldnt be used in that way - that are just personalised for the jerseysnylon

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