MLS rebrands

Out of context: Reply #1

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  • _niko0

    I've never used the term before and hope it's in the right context but what a load of Bullocks!

    WORDMARK: MLS stands for Major League Soccer.

    SLASH: The slash refers to soccer’s speed and energy. The slash begins outside the perimeter and drives upward at a 45-degree angle to illustrate both the nonstop nature of our game and the rising trajectory of our league. It bisects the crest to create a “first half” and “second half.”

    STARS: The three stars represent the pillars of our brand: For Club, For Country, For Community.

    PERIMETER: The perimeter represents the lines that mark off the field of play.

    FIRST HALF AND SECOND HALF: The first half contains MLS and the three stars. The second half is an open white space that brings you in and out of the MLS world.

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