Beats by Dre

Out of context: Reply #76

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    Looks like Apple is going full fashion brand.

    First they hire Buberry's ceo for $68million, now buy Beats.

    I guess they figure the real innovation is over and they'll be a fashion brand only. The hire I understand, but Beats? Most people over 15 think they are a joke.

    • teenagers are more likely to spend a lot of money on headphones, on the adult segment are usually informed purchases and if they are informed..Miguex
    • purchases, and if that's the case then they will buy something else.Miguex

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