Custom Font Cost
Custom Font Cost
Out of context: Reply #2
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Is it a font for internal use that they might use on invoices, print material, whatever OR is it more of a display font?
If you're producing a font for regular use requiring good kerning pairings and everything and legibility at small sizes is crucial 20K isn't off for your skills. If it's display for posters or a few applications, then 5K seems reasonable.