Companies like Ideo, Frog
Companies like Ideo, Frog
Out of context: Reply #9
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- cannonball19780
etc.
As consultancies, I think a lot of these studios are good at talking about, discussing, dissecting, developing methods for design, but I do see them suffer from the lack of being able to produce something that has any tangible merit as a product. What you see often is that people leave these places and then go off to work in-house somewhere as a designer and design evangelist, or they start their own company.
Mostly, these places exist to be the presence that bends the executive mindset towards design and their customers, as opposed to earnings reports. Sad that the larger world of business is that myopic.
- well, not lack of, but maybe more of a weaknesscannonball1978