UX - Personas
Out of context: Reply #6
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- cannonball19780
There are two ways you can go about doing this:
1) Research-backed personas. Find out who is using the site currently, who isn't using the site, and who you want to use the site. Use the personals to evidence design changes. These take time and money to make them fact-based through different methods.
2) Fictive story-oriented personas. These are usually used to demonstrate a product or service in a particular scenario as a way of orienting the perspective to the user instead of some feature list. this takes only a bit of imagination to make.
I've made a few of these myself. For each persona it's good to list things that help the designer understand what is in the persona's headspace, like motivations, desires, backgrounds, etc. Sometimes they come with a statement that reflects their attitude or wishes. "I hate these stupid HTML scrolling effects." The more detailed they are without being cumbersome the better. Keep the personas as diverse as possible without making them unrealistic. Use photos.
Alan Cooper is the guy who pioneered persona using as a process, if you want some background.
- always done numero uno. and ignored a lot of their insights.doesnotexist