The ad designer thread
Out of context: Reply #5
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- fyoucher10
That's what I do. My thoughts:
Think the ad infrastructure on sites need to change for HTML-based ads first. Right now most sites are setup to support Flash-based and static ads. Who knows how long that'll take. Maybe a couple more years, if that.
Then you need time to factor in changing IAB LCD specs, cause you ain't getting a 40k banner with "HTML5". Think that's largely going to be determined on global bandwidth averages. A lot of folks have high-speed, yes, but when you're on WiFi, bandwidth is still at a premium to some extent. Sites will probably still be looking to keep things low in file size. Same goes for strictly video-based HTML ads, especially having them served to mobile devices, where bandwidth is at an extreme premium.
Then you have creative consistency on browsers and devices with HTML. Flash works on all browsers on desktops, but not on iOS and most mobile. Whereas HTML works, but then you have compatibility issues, and then extra production time to fix those inconsistencies.
On top of all of that, it just takes a lot longer to create an HTML ad than a Flash ad. That's something that's going to be factored into ad buys with clients. It's still a lot cheaper to produce a Flash ad, and serve it. Clients are always looking to save loot. So, then we need to wait for a good IDE for creating HTML ads, so designers can begin producing them -- not just developers. You have Adobe, MediaMind, and Google all with their own IDE, but they mainly only work on their systems.
- "Flash must die"
- Steve Jobsutopian - IAB specs are complete and utter BULLSHIT i hate that crap to no enddoesnotexist
- Yeah, but we need standards otherwise it would be hell created all kinds of variations for diff sitesfyoucher1
- "Flash must die"