Photos like these?
Photos like these?
Out of context: Reply #3
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Natural light will give you "soft". Shoot w/ diffused light (shade, clouds, etc.). You can adjust the colors in post if you want, I'd not worry about white balance (I just leave it on Auto unless it is something super specific, all the others distort too much).
The more wide open you are (I just did an entire shoot at 1.4), the softer the bg and colors will feel.
What vax said ;-)