Creative Feedback vs Creative Direction
Out of context: Reply #7
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- Projectile0
I'm all for bluntness. I can't stand it when people suggest things as a maybe, and then are surprised when it's not done to the letter. Similarly, when they are just thinking aloud "what about maybe, I dunno, something more dramatic and like that other thing we did" okay, fine... suggest what you want, but then at the end of the conversation, make it clear what you want.
This is why after a chat about where I'm at, I always end with "hang on before you go, a few points got lost. So what are the changes I'm doing, 1:that image needs to be the close up version, 2:the type needs to go here.. hmm but hang on that new image won't leave as much space for the type... blah blah"
If I don't do this, I usually notice a bunch of new problems as they saunter away. And in these "conclusion chats" I usually find out that I was gonna spend loads of time on something they were jut thinking aloud about and aren't really sure they want.
It's up to both parties to be ensure clarity. (but with juniors they can be a little on the nervous side)