Creative Feedback vs Creative Direction
Creative Feedback vs Creative Direction
Out of context: Reply #6
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- Morning_star0
A good brief is the answer. If the work ticks all the requirements of the brief the argument then essentially becomes one of subjectivity. In this situation the CD/Client is always right, that's their job. Precious creatives are worse than an ignorant client.
- a good brief isn't necessary if you ask enough and good questionsdoesnotexist
- The brief should have considered and answered those questions.Morning_star
- in my experience a brief is never perfect that's what questions are fordoesnotexist