Credit Attribution & Link
Credit Attribution & Link
Out of context: Reply #9
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- UKV0
I think a lot of the "credit" thinking comes from the editorial world, and when a lot of the new interactive shops sprang up in the early 2000's they did the same as an easy way to get credit / new clients. I do a lot of work in the outdoor space, and have had a few well known outdoor shooters incensed that they weren't credited in a full page print ad. Laughable.
There is a place for credit; portfolios, annuals and award shows. Lots of back slapping there that is just fine. Free booze too.
The bottom line is that the work is about helping the brand, not about you. Ever.