f**k apple.
f**k apple.
Out of context: Reply #17
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- rabattski&rabattski0
cheers!
well from a brandbuilding point of view they have to believe it, or make you think they believe it. would be odd if the campaign would be like that and that the people behind apple are like, yeah, well, don't know, it sounds cool?
but is it because apple used to do it differently that bothers you? i actually like the think different campaign a lot more but again that's also a lie, a way to make you feel good about yourself if you've bought an apple product.