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To start, we're concentrating on building a good tool that's easy to use. As such, for the first months, those who join won't see much more reach/interest from us than they'd get through their own sites. Once we get the kinks worked out, and are sure that the platform functions as it should, we'll then start reaching out to more people.
In the meanwhile, I intend to blog on the site about those who are participating in the community. My hope is that this will bring the artists/makers some attention, and build some incoming traffic for the new service. This too will be slow, at the beginning, but that's just part of the deal. I figure if we can get even a few people love the service at the outset, we'll be in good shape to build the community.