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@utopian. I think Pinterest is awfully broad in its appeal, and more about consuming than creating. We're trying to do something that rewards people for making, and then helps them build their own audience.
This all goes back to my painting days. I was in my early 20s and getting by, but I didn't really have an audience. By this. I mean that I'd work for a year on a body of work, have a fun opening night for the exhibit, and then go back to my basement to paint—and hardly anyone would see what I was doing for another year. (I had a website, but it didn't bring in that many visitors.)
The part that really burnt was when the work started selling. It seemed popular with banks and such, which was rather weird. Suddenly I was making some money, but I reasoned that no one who saw in the boardroom actually gave a shit about it. I didn't want to work that hard to make wallpaper for bankers.
I don't know that we'll be successful at keeping out the gawkers, trolls, voyeurs, and so on. That said, if this works, I want the 20-year-old in the basement—who's painting his guts out—to know that someone's paying attention to the stuff he's doing.
That's the plan, anyway. :-)